The Change Mariner

Internet Sites Allow Gift Card Exchanges

Yahoo! News:

The gift card -- often viewed as the little, plastic solution for keeping friends and family out of the return lines -- doesn't always serve as the ideal present. Responding to consumers who don't want to buy themselves another sweater, or will take a pass on a fancy steak dinner, Internet businesses have sprung up allowing people to sell or swap unwanted gift cards.

"Isn't it great?" asked Mike Kelly, vice president of SwapAGift.com. "The market will create exactly the mechanism it needs to correct any problem."