The Change Mariner

Research: Natural Demand for Mobile Video

A recent, end-user survey performed by In-Stat/MDR found that 13.2% of US wireless subscribers are extremely or very interested in purchasing mobile video services for their wireless phones. "While still a relatively small niche of the market, this figure is significant in that it represents the "natural demand" for mobile video services, prior to any large-scale carrier deployments or market messaging," says Clint Wheelock, Director of In-Stat/MDR's Wireless Research Group. By 2009, mobile video services are expected to generate $5.4 billion in annual revenues.

In-Stat/MDR also reports that:

• By 2009, 22.3 million Americans will be viewers of mobile video content, and 31.1 million will use video messaging services.
• Sprint PCS subscribers, who typically exhibit more early adopter characteristics than customers of other wireless carriers, were the most likely, among those surveyed, to be interested in mobile video services.
• By 2009, mobile video services will account for approximately 14.9% of total wireless data revenues.