The Change Mariner

Bagged Salads #1 In Grocery Stores

The Ledger (FL):

Grocers hope to lure customers with exotic greens because they are trying to expand on the success of other bagged greens, according to research from AC Nielsen, an international market research company. Customers willing to pay more for the convenience of washed, pre-sorted produce presented in a tidy bundle have grocers giddy with dollar signs. Bagged salads were the fastest selling items in grocery stores in the United States last year, the research company says. Bottled water was No. 1.

So now spring mixes and bags of chopped romaine are not the only greens found in handy bags. Though frothing foodies would correctly argue nothing beats a fresh bunch of greens from the garden or local produce stand, which may taste better and cost a lot less, consumers benefit from exposure to different vitamin-rich leafy greens without having to look too hard to find them.