The Change Mariner

Gangster Rappers Latest Passion: Cognac

newkerala.com (India):

Gone are the days when Cognac was associated with black bows and cigars. This time round it is the chain wearing, politically incorrect American "gangsta rappers" who are the latest ones to endorse the drink and give it fresh popularity.

According to News.com, the drink is supposed to have become a huge hit with "gangsta rappers," a term which has come to be used as a synonym for a mix of black rappers, drugs and violence in America.

However, Cognac producers are not complaining. Instead they are calling it their salvation. "It is great for cognac, and it is great for France where most of the world's cognac is produced," said Claire Coates, of the Cognac National Inter-professional Bureau.

Only a few years ago, the region around the sleepy town of Cognac was in crisis as an economic downturn in Asia, until then the top market for the luxury brandy, sent sales plummeting.

More recently, however, the nightcap has become a favorite in the US market as a trend has been started by rap stars such as Sean "P. Diddy" Combs and Snoop Dogg, who refer to it as "yak" and even mention it in their songs.

Their fondness for cognac has started a fashion among young black Americans who mix it with fruit juices to make cocktails.

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