The Change Mariner

Companies Rush to Sell Low-Carb Products

Baltimore Sun:

Take a piece of pita bread, a little tuna, some olives and capers and -- presto -- it's a low-carb "sort of Mediterranean" pizza. The impact of the Atkins diet, the South Beach diet and other low-carbohydrate eating plans is everywhere at this year's food industry show of new products. Food companies are trying hard to fit the current low-carb diet craze into their familiar product lines, and Margaret Dennis' easy-to-make pita pizza was just one contribution at the exposition organized by the Food Marketing Institute. Also on display were low-carb candies, cereals and salad dressings.

In her white chef's uniform, Dennis, a culinary consultant to Del Monte, was handing slices to passers-by. On the pita bread, she spread a corporate-brand pizza sauce, added flavored tuna that Del Monte sells in a pouch for the quick-lunch crowd, and threw on olives and capers.

And as long as the cook uses pita instead of standard pizza dough, the result will be a thin-crust product with 12 grams of carbohydrate per slice, roughly half the carbs of regular Mediterranean-style pizza, Dennis said.

Posted by Bob King at May 3, 2004 05:07 PM | TrackBack
Related Categories: Industry - Food | Quadrant - Economic | Theme - 'Obesity Epidemic'

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