The Change Mariner

Froogle Visitors Soar

Mercury News:

Traffic to Froogle soared after Google added a link to the comparison-shopping site on its home page last week. A report by Hitwise.com said a 319 percent increase in visits to Froogle pushed it into the top 10 shopping sites. The move by Google followed Yahoo's recent purchase of Kelkoo, a comparison-shopping site in Europe.

"Yahoo and Google's recent actions indicate that the next battlefront in the search engine war will be comparison-shopping,'' said Bill Tancer, Hitwise vice president of research, in a statement. "It's also interesting to note that competitive lines are blurring between these two major players,'' he added.

"According to Hitwise clickstream data, the No. 1 domain visited after Froogle was Yahoo Small Business. This indicates that a good portion of the products featured on Froogle are being sold by small businesses on Yahoo's small business service.''

Posted by Bob King at April 6, 2004 05:33 PM | TrackBack
Related Categories: Industry - Internet | Industry - Retail | Quadrant - Technological

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