The Change Mariner

Google to Offer Free E-Mail

Yahoo! News:

Search engine Google Inc. announced Wednesday it would launch a free, Web-based e-mail service to compete against popular services from rivals Yahoo! Inc. and Microsoft Corp.

Google's service, called "Gmail," will include a built-in search function that will let people search every e-mail they've ever sent or received.

According to company executives, users will be able to type in keywords to sort e-mails or find old missives. And it will come with 1 gigabyte of free storage -- more than 100 times what some popular rivals offer and enough to hold 500,000 pages of e-mail.

But to finance the service, Google will display advertising links tied to the topics discussed within the e-mails. For instance, an e-mail inquiring about an upcoming concert might include an ad from a ticket agency.

... But analysts said that Google -- whose technology is behind nearly four out of every five Web searches -- could shake up the free e-mail market.

Posted by Timothy Fredel at March 31, 2004 10:12 PM | TrackBack
Related Categories: Industry - Internet | Quadrant - Technological

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