The Change Mariner

In Google We Trust

New York Times:

With an estimated 200 million searches logged daily, Google, the most popular Internet search engine, "has a near-religious quality in the minds of many users," said Joseph Janes, an associate professor at the University of Washington in Seattle who taught a graduate seminar on Google this semester. "A few years ago, you would have talked to a trusted friend about arthritis or where to send your kids to college or where to go on vacation. Now we turn to Google."

The Web site that has become a verb is many things to many people, and to some, perhaps too much: a dictionary, a detective service, a matchmaker, a recipe generator, an ego massager, a spiffy new add-on for the brain. Behind the rainbow logo, Google is changing culture and consciousness. Or maybe not -- maybe it's the world's biggest time-waster, a vacuous rabbit hole where, in January, 60 million Americans, according to Nielsen/Net Ratings, foraged for long-lost prom dates and the theme from "Doogie Howser, M.D."