The Change Mariner

Blueberries: Fastest Growing Fruit

EDP24 News (UK):

They conjure up thoughts of America and mum's home-cooking. Now the humble blueberry, an unfamiliar sight on our market stalls, is making its mark in Britain as the new taste sensation.

And Norfolk has the perfect opportunity to play a dominant role in growing what is also one of the world's healthiest soft fruits.

The county has ideal soils around Thetford Forest and along the North Norfolk coast.

Experts say the acid, sandy soils of Breckland have the potential to produce thousands of tonnes of fresh-picked blueberries within six to seven years.

The blueberry is enjoying the fastest rate of sales growth in the world, according to Paul Taylor, of south Lincolnshire-based specialist producer, Hargreaves.

Health-conscious consumers view the fruit as "life-preserving" because it contains very high levels of antioxidants - a vital tool for the body to fight cancer and ageing.

"This could be the perfect opportunity for Britain to catch up the rest of the world," said Mr Taylor.

"Blueberries are the fastest-selling berry fruit in the world. Sales are increasing at about 40pc a year."

Posted by Timothy Fredel at February 1, 2004 01:21 AM | TrackBack
Related Categories: Industry - Food | Quadrant - Social | Theme - 'Boomers Battle Aging'

Blueberries for Sal
Puffin

Amazon Price: $6.99

Blueberry Muffin Murder
Kensington Mass Market

Amazon Price: $6.50

Dear Mr. Blueberry
Aladdin Library

Amazon Price: $5.99