January 07, 2004

McDonald's Suggests Low-Fat Menu Option

Yahoo! News:

With Americans fattening up and fast food on the defensive, McDonald's this week began telling dieters in the New York area how much fat and carbs are in some of its meals.

New posters and brochures, prominently displayed in restaurants in New York, New Jersey and parts of Connecticut, tell customers how to modify McDonald's existing menu -- by leaving out the bun or cheese, for example --- to reduce their intake of fat, carbohydrates and calories.

"We are trying to educate our customers that the foods they love at McDonald's can fit into the diet they're on," said Cristina Vilella, marketing director for the fast food company's New York metro region office in Roseland, N.J.

"If they're watching fat, carbs or counting calories, they can take the menu and fit it into the lifestyle that they're leading."

Posted by Jennifer King at January 7, 2004 10:01 PM | TrackBack
Related Categories: Industry - Food | Quadrant - Social | Theme - 'Obesity Epidemic'



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