The Change Mariner

Digital Photography

Yahoo News:

Digital Camera Makers Changing The Landscape Of Photography

Consumers have been stuffing Christmas stockings with digital cameras this year. To get attention, the makers of those must-have gadgets have been stuffing newspapers, magazines and prime-time TV with ads.

As consumers begin to switch en masse from film to digital photography, makers of digital cameras and photo printers see an opportunity to become the Kodak of the digital age.

Sony, Canon, Hewlett-Packard and, of course, Eastman Kodak are among the companies spending millions of dollars this Christmas on print and TV ads to get top-of-mind status among consumers.

For years, Kodak, with its ubiquitous yellow boxes of film, has been associated with photography. But the digital firms are jockeying to get in the picture.
Digital camera ads are everywhere these days. HP is running a trendy TV spot featuring the song "Pictures of You" by the Cure, a British band. It's also running multipage magazine spreads. Canon has its "85 Second Photo Lab" TV campaign and glossy inserts in Sunday newspapers.

As digital cameras start to dominate the picture, the companies that people associate with photography are changing.