The Change Mariner

Huge Growth of Open Source Music, Video Using Creative Commons Model

CSM:
...So it does not come as a surprise that Berklee, among the country's most prestigious music institutions, is at the front of a small but influential pack of schools moving unprecedented amounts of content online.

After the Recording Industry Association of America (RIAA) filed almost 400 lawsuits against music file-sharers in America this past fall, the music school launched Berklee Shares, a program that places more than 100 music lessons on the Internet free of charge and encourages those who download the video, audio, and text files to share the minilessons with as many people as possible.

The goal is threefold: spread the Berklee name around the world as quickly and cheaply as possible; further the Berklee goal to educate and develop students to excel in music as a career; and encourage a healthy discussion about file- sharing, which the school considers to be a legitimate distribution model for the music industry and beyond.

"Berklee is in a unique position in the music business," says Dave Kusek, associate vice president of the school.

The school's job, he explains, includes training not only musicians and songwriters, but also the industry's business leaders, managers, publishers, and record-label executives.

"We're very aware that there are problems with the recording business at the moment, but we're also aware that the number of people appreciating music and the number of artists creating music is at an all-time high," Mr. Kusek says. "And it's our mission to train them to excel in careers in music across those 360 degrees."

To many Americans today, file-sharing signals little more than pirated music and lawsuits. To academic institutions, however, it could be the best educational and marketing tool ever invented.

Berklee is not the only academic institution dabbling in the world of file-sharing. Rice University's Connexions Project and Massachusetts Institute of Technology's OpenCourseware also encourage the file-sharing of certain academic material online.

Along with Berklee, they use copyright licenses covered by San Francisco-based Creative Commons, licenses that protect the university-originated material without preventing viewers from downloading and sharing their own versions. Creative Commons calls it "some rights reserved."

"The stigma that's been attached to file sharing is really unfair," says Glenn Otis Brown, executive director of Creative Commons.

File-sharing itself isn't illegal, he says; sharing material when all rights are reserved is. Through the Creative Commons license, Berklee grants everyone the rights to "copy, distribute, display, and perform the work" as long as the material is used for noncommercial uses, attribution to the Berklee Shares program is given, and no derivatives are made from the work.

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