The Change Mariner

Distributed/Contextualized TV Guide Embedded in Web Pages

VH1.com:

I recently went to the VH1 website to listen to Alicia Keyes' newest song and find a listing of when she might appear on MTV an VH1. Listed below her profile is the following link: "Find Alicia Keys TV Appearances and get the latest schedule and show information on this artist from over 100 television networks."

The page lists the dates and times (and networks) when Alicia Keyes will appear. Next to the schedule is an add for the Windows Media Center Edition PC for "PVR, Photos, Music, Movies, Radio, TV and Web." The user can view a demo of the new Media Center on how to schedule and record favorite TV shows.

What's apparent is that the TV guide will be distributed and embedded within content on the Internet. This enables cross linking of TV content to web content, making it easier for users to instantly record a show from the TV to your PC. This represents a significant integration of the TV, PC and Internet. I would describe this as a contextualized TV Guide within the web that enables a distributed PVR service.

I think this benefits the cable networks far more than the broadcast networks because focused TV content gets linked to similar Web content. What are your thoughts?

Note: VH1 has posted a legal disclaimer:

This material may not be published, broadcast, rewritten, or redistributed in whole or in part, without permission. If you cite an individual listing in a newsgroup, mailing list, an online forum, or in print or broadcast media, you must credit this service as the source. The credit should read:

RockOnTV - the ultimate guide to music on television.
http://www.rockontv.com

Here you go VH1!

Joie N. Wada

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