November 28, 2003

PlayStation braves Chinese waters

BBC:
The PlayStation 2 console is being launched in China next month, despite concerns about widespread piracy.
Sony chairman Hiroshi Shoda said the company had to face the reality that piracy could not be totally eliminated.

More than 60 million PlayStation 2's have been sold worldwide, generating almost two-thirds of the company's operating profits

... In the past, the major console manufacturers have steered clear of China because of the risk of product piracy.

In September, Nintendo became the first one to brave the Chinese market, announcing plans to sell a version of its GameCube console.

Now Sony has followed suit, aiming to capitalise on an untapped market for video games.

Nintendo has a special GameCube version for China
"We have to realise the reality, that piracy cannot be controlled 100%, not only in China but also in other parts of the world," said Sony China Chairman Hiroshi Shoda.

"We have to be courageous, to face the reality."

Posted by Norm M. Wada at November 28, 2003 10:29 AM | TrackBack
Related Categories: Country - China | Deep Dive - 'The Future of TV & Film'



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