The Change Mariner

Time Warner Launches First Massive HDTV Marketing Effort

TVWeek:
Time Warner Cable plans to launch on Wednesday, Nov. 26 its first retail high-definition marketing effort, a massive promotion that will reach across 1,300 retailers nationwide.

The promotion is designed to drive interest in HDTV, expected to be a huge hit this holiday season. As part of the promotion, HDTV set maker Pioneer will offer customers $500 cash back on a Pioneer HDTV set and Time Warner will pony up six free months of digital cable service, which includes HD content from Discovery, iN Demand, Fox Sports Net, HBO, Showtime and the broadcast networks.