November 9, 2003

Breadmakers Feel Pain From Atkins Diet

Yahoo! News:

Some bakers around the country are seeing a similar drop in business: With millions of people trying the diet created by the late low-carb guru Dr. Robert Atkins, overall bread sales are flat or down slightly, while bread-bashing seems to be at an all-time high.

A sign in Stephen Lanzalotta's bakery reads, "Senza il pane tutto diventa orfano." In Italian, that means, "Without bread everyone's an orphan."

But fewer customers are buying his European-style breads and pastries these days -- thanks to the Atkins diet, many regulars are cutting back on carbohydrates. Lanzalotta says the low-carb diet has contributed to an estimated 40 percent drop in business at his shop, Sophia's.

Some customers have even stopped by to apologize.

"They'll say, 'I'm sorry. I haven't been in for six months because I'm on the Atkins diet,'" said Lanzalotta, whose muscular arms are a testament to long hours spent kneading dough.

The National Bread Leadership Council, which says 40 percent of Americans are eating less bread than a year ago, has scheduled what it calls a summit this month in Rhode Island focusing in part on low-carb diets and how to educate the public that breaking bread is still part of a healthy lifestyle.

Posted by Timothy Fredel at November 9, 2003 10:47 AM | TrackBack
Related Categories: Industry - Food | Quadrant - Social | Theme - 'Boomers Battle Aging' | Theme - 'Obesity Epidemic'


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