October 26, 2003
Gun maker moves into catalogue market
Posted by Norm M. Wada at October 26, 2003 5:23 PM | TrackBack
Smith & Wesson, a name synonymous with handguns and with the American West, has launched its new catalogue range, hoping its brand will help it find new customers.Crossings, as the catalogues and their accompanying online store are called, is all about clothes, furniture, accessories and ornaments, with a discreet flash of the S&W name on only a proportion of the goods on sale.
The move follows a drastic decline in recent gun sales, following the company's 2000 deal with then-US President Bill Clinton to install trigger locks and other safety features on all its weapons.
At the time, gun rights activists said the company was selling out to people who wanted to regulate firearm ownership.
The catalogues, the company says, "tap into the resurgence of American patriotism with a desire to return to a simpler, home-focused lifestyle, and love of the American West".
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