The Change Mariner: Yahoo Launches Anti-Spam E-Mail Decoys

October 21, 2003

Yahoo Launches Anti-Spam E-Mail Decoys

Yahoo Inc., the Internet media and services company, on Tuesday launched a new set of premium e-mail features that lets users create hundreds of decoy addresses to thwart spam mail.
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Yahoo said it has seen a 40 percent jump in spam from January to August and now averages 700,000 spam reports a day. Some analysts estimate that spam totals one-third of all e-mail, costing corporations billions of dollars a year.

Yahoo said its new AddressGuard feature would let users create a fictitious "base name" and then 500 variations on that name that they could give out when shopping, banking and joining communities online.

If an address started to receive spam, the user could simply shut down the address and use another one.

Posted by Timothy Fredel at October 21, 2003 7:13 AM | TrackBack
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