The Change Mariner

IBM Unleashes Search Entry

Daily Times (Pakistan):

US technology giant IBM on Thursday unveiled an advanced new search mechanism capable of extracting minute data from among billions of Web pages that it says could become a crucial new revenue source for the firm.

The company rolled out the new platform, dubbed WebFountain, while announcing a major deal with top content provider Factiva to exploit and develop the text tracking and retrieval system that it says is revolutionary. “While a regular search just does key word matching, our platform is able to put context into the text (on the Internet) and customize it for a corporation or a user,” said IBM WebFountain President Robert Carlson. “The challenge of doing this on billions of pages is a significantly different technical problem compared to what currently exists on the marketplace. “While a search (engine) is a very powerful tool, we think this is the next generation of (platforms) that mine large bodies of unstructured information and get the meaning out so that it can be used in business.”

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