The Change Mariner

'New Luxury' Players Soar in First Half of 2003, Despite Sluggish Economy

PR Newswire:

As the overall U.S. economy grew modestly during the first half of 2003, "New Luxury" players, whose high-quality products are targeted to middle-market consumers but cost more than traditional items, scored big gains. According to new research from The Boston Consulting Group (BCG), New Luxury companies logged, on average, 18% sales gains.

"This new research reinforces that it's the American consumer's increasing
desire -- and willingness to pay more -- for quality and something special
that provides continued buoyancy for the economy," said Michael J.
Silverstein, BCG partner and co-author of Trading Up: The New American Luxury....

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