The Change Mariner

Organic Food Buyers Loyal, Non-Buyers Not Interested

Daily Research News

New research recently released by ACNielsen U.S. shows that organic food buyers are extremely loyal to the category, and intend to keep buying, while non-buyers have virtually no interest in organic products.

The study found that, of the one-third of consumers who have purchased organic food or beverage products in the past six months, 85 percent plan to continue purchasing organics. However, among non-buyers, only three percent plan to buy such products in the next six months.

Phil Lempert, food industry analyst and spokesperson for Consumer PreView, said, ‘The high price of organics is the primary obstacle to broader acceptance in the marketplace. I expect prices to decline as more mainstream manufacturers broaden the array of organics available to consumers, but manufacturers and retailers also have a significant opportunity to increase sales by clearing up consumer confusion and providing more education about the benefits of organics.’