The Change Mariner

Organic chic: When hip becomes hype

Oregonian

Organic cornflakes. Organic shampoo. Organic mouthwash. Organic deodorant. Organic cotton T-shirts.

Even something as vague as style is now commodified in a magazine called Organic Style.

The word organic permeates the American marketplace.

... Organic, it turns out, may be the new empty label of the decade, harnessing society's expanding appetite for all things healthful and environment-friendly.