June 20, 2003

Convenient Healthy Food

Food Production Daily:

Convenience, health and innovation are once again the order of the day in the food and drink industry, as the latest visit to the Mintel Global New Products Database (GNPD) shows.

Breakfast cereal manufacturers are constantly looking for new ways to interest consumers in their products at a time of day when many are pressed for time. To meet growing demand for convenient products, US cereal giant has recently launched a range of on-the-go cereals for the German and Austrian market called Kellogg's Fjølk & Corn Flakes.

... In the past, British consumers have tended to shy away from iced tea, perhaps finding it hard to associate a popular and traditional hot drink with a cold version. However, this may be changing as new RTD iced teas continue to be introduced, often focusing on the healthy antioxidant benefits of tea.

Posted by Norm Wada at June 20, 2003 09:22 AM
Related Categories: Quadrant - Social | Theme - 'Health(ier) Food'



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