June 9, 2003
Healthy low-malt beers a big hit
It's beer and "happoshu" (low-malt-beer) season again. But in a blow to drinkers, the Japanese government in May decided to impose a higher tax on happoshu which had formerly been in a lower tax category under Japanese liquor laws.Undeterred, Japanese breweries have introduced new low-malt beer products with emphasis on healthiness. The new products are selling explosively in Japan and are a real breakthrough in the beer market.
Posted by Bob King at June 9, 2003 5:27 AM
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